HOW TO DONATE

Your Choice Brands proudly donates 100% of its after-tax profits to non profit organizations selected by its customers and believes that this philanthropic business model offers a viable and sustainable alternative to shareholder profit maximization.

And so, as a purchaser of our granola, we want to thank you for your patronage—we hope you’ll become a satisfied and loyal customer—and offer you the opportunity to direct 100% of the after-tax profits from your purchase to the 501c-3 charity of your choice. To do so, please complete 3 simple steps:

  1. Enter the “Proof of Purchase” Number found on the underside of the back label and visible after enjoying a serving or two.
  2. Tell us your favorite 501c3 charity to which we should contribute the after-tax profits from your purchase. Please enter the name of your favorite charity and its EIN number*.
  3. Provide us with your email address so we can send a confirmation email.

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NOT SURE WHO TO DONATE TO? A note from CEO & founder Professor Jeff Greim 

Nonprofit organizations come in all shapes and sizes. But virtually all of them are designated as 501c-3 organizations by the IRS, the federal agency in charge of regulating the nonprofit sector. Nonprofits apply for this designation because with it comes tax advantages including an exemption from paying federal income taxes, and contributions to the charity being deductible on the donor’s federal income tax return. But this designation also comes with three major legal responsibilities:

  1. To serve the “public good”
  2. To not use the activities of the charity for private financial gain
  3. To abide by certain reporting requirements

The most important and powerful reporting requirement (except for “houses of worship”) is an annual submission to the IRS of FORM 990…

Think of FORM 990 as your personal federal income tax return “on steroids.” Not only does it contain financial information such as the non profits’ revenues, expenditures, the salaries of its highest paid employees, and the budgets of its major programming areas, it also contains information about how the nonprofit is managed and how decisions are made. And unlike your personal income tax return, FORM 990’s by law must be made available to the public.

As such, FORM 990’s have become an important means for increasing the “transparency” of 501c-3 charities and an important source of information for use by donors and nonprofit “watch-dog” organizations to rate the overall quality of all 501c-3 charities. One such “watch-dog” group is Guidestar.org…. there you’ll find information on any 501c-3 organization including its Employer Identification Number (EIN), its FORM 990s, Guidestar’s own rating, and much, much more.

Guidestar is one of the most, if not the most, comprehensive source of data on 501c-3 organizations found anywhere. If you want to find out what any nonprofit is doing, Guidestar is an indispensable place to start your investigation. While Guidestar provides additional analysis for a fee, all of the basic information on any 501c-3 nonprofit is available free of charge.